10 Steps For Easily Rebranding YOUR SITE In 2021

Among questions that I see showing uptheamong fellow bloggers on Facebook groups is: “How can you change your site niche? Or how do you modify my article categories? How can you go about rebranding yourquicklysite easily and , without losing blog traffic and followers?”

Whether you have outgrown your site, have a novel , desire to develop a cash-making journal or made a blunder inaudienceselecting a defined, narrow niche, the very good news is you could rebrand your site anytime.

It justimplementationtakes a little bit of thoughtful planning and time for to extend your goals.

The inquiry , where can youisbegin? Do you theknowsteps? does long How it take?

I've answers to these questions. to transformed my journal from the travel and outdoor lifestyle journal I an over-all lifestyle and art of blogging post.I’m sharing my tips and learnings in order that it can be easier for you yourself to change your site niche and rebrand!

We’ll review all of the key tips for rebranding your site in 2021.

DISCLOSURE: This share contains affiliate.links Indeed, I’ve reviewed the website and used it for my very own purposes, think it’s promoting and am happily great it to others. I earn a little commission on extra purchases you make from select links below, at no any cost for you. learn To more, please peruse my Disclaimer.

Why DO YOU WISH TO Rebrand YOUR SITE?

The doubt to consider is as a matter of fact , why do I wish to rebrand?

What's my end goal?

Actually, It could be because ve’you outgrown your site niche. Or you intend to take your site to a fresh level and monetize it.

Actually, Perhaps it’s asyou have new ideas to tell others.

Maybe you’re coping with blogger burnout, require a break and brandarecent launch with a fresh direction.

Regardless of the reason, think about the objective.

Ultimately you need people, reading your site sharing posts and returning for more.

Because of this, itupneeds to check experienced and -to-date. This is also true in order to attract brands and PR professionals for campaigns sponsored.

Why I Rebranded Suburban Tourist

In 2016, I became a mom to just a from another perspective little boy.My Suburban Tourist blog, had a need to evolve from the travel and outdoor lifestyle blog into different things.

I started Suburban Tourist this year 2010, also it was definitely no more fitting my focus or my fresh audience.

Travel and outdoor adventures were going for a go back seat to novel topics on motherhood, babies and diaper disasters!

Beauty and interior decor topics also interested me and my readers. Interestingly, Parenthood may take abudgettoll on skin as well as your home decorating (diapers are costly!).

So, I had a need to change my article niche into something broader, encompassing several lifestyle topics.

I didn’t eliminate my outdoor and travel posts, since they still could live beneath the lifestyle umbrella. Furthermore, I included posts on blogging as my readers were other lifestyle/parenting bloggers seeking tips.

Rebranding YOUR SITE IS REALLYA Process

With many of these recent topics, Suburban Tourist needed a large makeover and modify in direction. AndI did so it! What where see immediately could be as it turns out a long way off from you things were at pre-2016.

It’s worth noting that This is my article on February 20, 2016 :

It could take a good as it turns out year . 5 before I'd make the . transformbig I made many on the way, so I’m sharing some invaluable tips that I wish Imistakeshad known about!

In early 2018, I changed up the theme, created a fresh logo and changed up the About Me compose-up. It had been looking similar to a lifestyle article.

Nonetheless ityetwas still not 100% there .

When I finally found the proper look, proper branding, and the proper focus for my journal, everythingtheclicked.

Everything you see immediately, is what I’m pleased with for my Suburban Tourist lifestyle blog. Take the time to pop in to the blogAs you may know, to check . it outon

Moreover, it’s instantly a far more successful article with an increase of traffic as it turns out and income!

StepsKeyTo Rebranding YOUR SITE

When you want to improve your sitedoniche, there are many steps you will need to take before as a matter of fact you the big “relaunch”.

I skipped several steps also it certainly made things a little more difficult. It’s worth noting that So don’t do what Idid so.

Instead, consider following these steps.

1. Choose your new blog nicheand when you need to change your URL
2. Assess what must be changed and make an action plan
3. Revise your site mission and About Me page
4. Take the steps to migrate your site to a fresh domain name (It is advisable to hire a professional to assist you with one of these steps)
5. Update your theme
6. Update the logo and brand colours
7. Review and update social media marketing accounts, Google, Affiliate sites and Brand Partnership sites
8. Brainstorm new post ideas and update content calendars
9. Update all pins, replacing together with your new logo
10. Announce your rebrand to your followers

Let’s in modern times begin!

You might want to download this handy “Article Brand Standards Master” printable since it helps you make a note of details for the new journal brand.

1. Choosing YOUR as a matter of fact BRAND-Recent Article Niche & IF YOU WANT A Name Change

When you re thinking’about rebranding your site, don’t rush the procedure!

In fact, The first thing to take into account is whether you’re changing your site niche and what that entails. If it’s a totally different article niche (for instance from the food journal to a fashion article), it’s probably far better just take up a fresh blog.

If it’s moving niches inside a category (for instance, a recipe site for busy university students to 1 for busy young professionals) you will get away with a little rebrand that works for both topics

Don’t Rush Things – Think Things Through!

It requires time to locate out if you want to execute a complete rebrand or in case you are OK using what you’ve got with several tweaks. If your site is a big one, with manyreallyposts, updating it could seem like a intimidating task.

Rushing into from another perspective selecting a new blog nameIn done, There’s some thinking that must be fact first! can be something you don’t wish to accomplish.

Consider all of the effects of a blog name change. Is it possible totransformlive with the existing name, or you don't have to the name?

I’m pointing this out since it will affectofso a lot things in the rebranding process. It'll definitely make it a far more complicated and longer process for several reasons:

• The time had a need to think of a new name and research domain URLs, social media marketing name availability
• Enough time to set up a fresh domain
• The potential have to hire somebody to greatly help with the technicalities around migration in one domain to a fresh one.
• Redirects which means you don’t lose your SEO link juice
• A fresh batch of pins together with your new logo
• Updates to all or any of our social media marketing accounts, Pinterest and affiliate partnerships

Interestingly, There are various articles on the market on migrating in one domain to some other. Actually, We ’t enter this here, because frankly, it’s toowontechnical for me personally. I’d just hire a specialist greatlytosupport out!

I made a decision to keep Suburban Tourist since it was a well-established journal. In , Aswell, I possiblyfactcould easily modify it right into a lifestyle journal.

Consider your recent direction: what topics do you wish to write about?

How will you organize them into new categories? Is there general “topic buckets” such as for illustration Lifestyle, Parenting, Adventure, etc., that you could organize your sub-topics around?

Much like any good planning, jot down all your ideas because they come. I came across this very useful in gathering my thoughts prior to going in to the next stage. more than ever Planning!

2. Actually, CREATE A Right To Rebrand YOUR SITE The Roadmap Way

As you may know, It is possible to jump right into creating a modify to your site niche, when i did. However, I would recommend having a plan set up first.

As you can plainly see from my blog journey, the procedure took more than ever time and I made changes without really considering my audience, my journal mission and goals. I had to return and in modern times re-do them once more.

I!don’t want one to make my mistakes

Will have a roadmap to do something as areguideline when you’ rebranding your site.

To generate strategy your:

• Think it through from begin to finish.
• Find out what steps you’ll have to take so when to take them to find the best impact.
• Decide what tools you should make your rebranded blog a stylish destination for the community.
• Write it out just like you were doing a arrange for litigant or boss – you’ll make certain you’ve got everything covered.
• Develop a timeline or perhaps a work-back schedule. Create the steps you will need to take, line by line, and present yourself a deadline concerning once you get each done. It'll keep you on the right track.

You might want toitconsider as setting blog goals,It’s worth noting that the SMART method toUtilizeyour current target of rebranding your site. doingactivities in chunks. It will keep youon the right monitor and organized to attain your purpose.

Revise YOUR SITE Mission Statement And About Me Page 3.

The hardest thing that can be done when rebranding your site is to find out your brand-new blog mission, your market and what you’ll be sharing.

However, I'd argue, it’s also a significant exercise to do as quickly as possible.

It fine-tunes your brand-fresh post as a brandname, and can assist you with continue generation text.

Once you create your mission statement, you’re reminded from another perspective as to the reasons you are blogging to begin with! You locate out your site purpose. Are you currently informing, persuading or entertaining your readers? Actually, And that are your readers anyway?

Know YOUR SITE from another perspective Audience

Do you know the problems they turn to solve every day? What exactly are their interests? That?are they You also discover out your audience.

As you may know, Look at your present reader demographics. Consider how your site readership will transform in the gathering that you commence writing on mom and parenting-related more than ever topics.

You might have more Millennial moms reading your lifestyle/parenting than your previous audience of Gen-X and Baby Boomerarticleweekend warriors seeking travel stories.

With a fresh mission statement, you also think about what forms of questions you’ll reply for the readers.

That is also the time if you want to select your brand voice and personality.

Or simply you’ll become more on the expert side? Will you be funny and personal? Can be your journal fun and filled with light commentary having an infusion of one's as it turns out personality?

If you have , brand-new mission statement readyyourmodify your About MeIt’s worth noting more than ever that page to add this messaging. Indeed, look’s the initial place people It to discover out more about your site.

As you may know, 4. If You’re Updating YOUR SITE Name & Domain URL

In fact, So you’ve made a decision to alter your site niche, as well as your old post name doesn’t employ your brand-recent direction. You’ll require a novel post name and article domain URL.

CREATING A Journal Name Alter

worth’s It noting that First, don’t rush selecting a recent journal name. keep the end, you need to In it for the ahead.

Indeed, A few points consider whenever choosingtoa fresh journal name:

• You need to make sure your blog name will continue to work five to a decade from now.
• Ensure it is simple and broad in scope, then one that doesn’t identify your role (e.g. Mom, parenting, job-related,etc.).
• Stay away from a name that’s much like a trademarked name.
• Determine if your selected blog name comes with an available blog URL – .com is most beneficial.
• Determine if your chosen domain hasn’t been flagged for spam.

I’ve shared more tips about how to find the appropriate blog nameIt’s worth noting that in my own publish on starting ayoupost that might discover useful.

Redirects To YOUR BRAND-Fresh Journal URL

If you’re rebranding your site but you desire to keep previous publish information, you don’t desire to fail links once you modify your domain name!

Postpone on changing from your own current blog URL to youronebrand-fresh until you do that one essential step.Keep your backlinks and organic traffic by implementing a 301 redirect.

In the past, when I went from using Blogger and a blogspot.com URL to my very own Suburbantourist.ca URL, I made the mistake of failing to have the redirect set up. trafficMydropped to 0. In fact, You don’t want this to occur!

A 301 redirect has any existing links get redirected automatically to your brand-new URL.

In fact, For those who have some technical background, it is possible to walk through the 301 redirect changes with handy tutorials.It’s worth noting that Most site hosting providers have their own tips about how to get this to transform via their C-Panel and available services.

I take advantage of Bluehost and also have.sought assist from their tech staff with any changes with redirects It never hurts to ask. Some can aid out. As you may know, In the gathering that you don’t have any aid from your own web hosting provider, you might have to employ an SEO specialist who is able to assist you with this particular.

5. Update Your Theme

It’s worthmostnoting that Probably the fun as it turns out parts of rebranding your site is getting a new look with a brand new theme.

picking wisely isSokey. However, selecting the most appropriate theme could be tricky, and costly.

It’s worth noting that If it’s been some time as your last theme alter, from another perspective you might be tempted to consider a nice-looking, popular theme. Actually, You go through the live previews and think, wow, that one is actually nice!

Actually, However, I would recommend you carefully browse the details for each theme you prefer.It’s worth noting that You may end up getting a journal theme that’s too as it turns out complicated to set-up. As you may know, Or you might select a completely recent one has many bugs insidewhichit. New isn’t always better.

Listed below are thingswhento consider buying new theme:

• When you’re rebranding your site, the theme needs to use your current brand. If you’re attractive to a women-heavy audience, look at feminine blog themes. There are plenty of on the market including CreativeMarket.com. , Bluchic, and Themeforest (Evanto)
• Search for themes that are functional however, not overstuffed with extra features. Most of these end up slowing down your website, which is harmful to SEO.
• Select a blog theme that’s fairly new but has taken enough time out there for users to check it out for bugs.
• Search for a theme that's easily customizable. It could really make the distinction when you're able to tweak the keeping call-to-action boxes, or transformation a colour with a click on of a button. A blog site where you can shift the font helps as well, as many of them have super-small fonts that are challenging to read.

I love blog themes that have a number of different blog look in modern times choices.

NOTE: In the gathering that you haven’t updated your site theme in quite a, while you’ll notice styles for Genesis Framework, Divi, etc.

They are frameworks that use particular coding for a schedule for themes you can buy. In fact, There are restrictions to each , of these frameworksoneand just people that have good coding skills could make custom tweaks.

Therefore it’s as a matter of fact finest to adhere to easily customizable standalone designs if you don’t desire to be frustrated.

Revise Your Logo And Brand name Colours 6.

The temptation will there be to keep what you’ve obtained. It’s worked during the past, and it’s what you’re utilized to.

However, designs in blog page logos A lot of had logos with illustrations, seriously embellished with imagery. In fact, Consider websites from five to eight yearsreturn . Numerous lookoutdated instantly. transform.

Actually, So rather than keeping the same seek for your visual brand resources, why not execute a complete makeover?

Interestingly, Once you change your site niche, strategy to switch the look of one's logo and brand colours aswell.

Rebranding your site with new visuals could be stressful. After all, you would like to keep your logo design and colour pallette around for quite some time.

Select a classic method of - your brandcraftingrecent logo. What doesn’t walk out style is really a simple phrase logo design with a font that works for the sort of article site you have.

However you can include some, embellishments to develop it stick out. In in modern times fact, A leaf, a little bit of clipart, or perhaps a paintbrush stroke to highlight the title are basic and classy.

Once more, look to websites such as for instance Creative Industry. It has several pre-made logo templates and beautiful fonts that you could acquire for a distinctive logo.

Press on the picture to look at as a matter of fact my favourites!

Exactly the same applies to the more than ever color scheme. Indeed, Consider what different colors represent with regards to branding also to whom they charm.

7. It’s worth noting that Revise Your SOCIAL MEDIA MARKETING Accounts, Google and Affiliate Websites

Let your supporters and potential followers find out about your post’s fresh focus. That's where take your objective statementyouand pare it right down to the nitty-gritty.

Apart from transforming your username to your brand-recent post name, there’s the consumer account to modify.

Invest some time crafting an ideal profile blurb.ratherIt’s likely that you’ll generate the user info than in modern times be constant in your messaging. Not forgetting, it will consider you a lot of period in modern times writing each out individually.

Write a brief, concise blurb (150 words roughly) which you can use across multiple social media stationsIn fact, – from Twitter, Instagram, Pinterest, and Facebook. In from another perspective fact, You might have to tweak it a little if some user account sections require fewer character types.

Here’s I did so forwhatmy Twitter accounts:

I utilized the “|” since it created a good visual. Interestingly, A great way of doing this will be to get a short, one-line sentence accompanied by keywords separated by way of a symbol.

Seek engines Insights & Google Find Gaming console

With both Search engines Insights and Google Find System you will have to modify the domain modification by adding a recent home with the up-to-date URL. In fact, It’s virtually like placing them up from scratch. You'll get a fresh tracking code for Find engines Statistics.

Additionally, you in modern times have to request willthe address change through the previous version of Google Search Gaming console. This is actually the last action!

Affiliate Sites And BrandPartnershipname Site Updates

That is pretty straight forward! partnered of your All affiliate systems and brand partnership sites should be updated together with your recent URL. You might have to link with your affiliate marketer contacts and reps to tell them of the transform and have for instructions on how top to upgrade the URL.

Actually, 8. Build Fresh Information material And An Editorial Calendar

Switching gears onceyou rebrand your site isn't uncomplicated.

You’re familiar with writing on certain subjects and suddenly, you’ve opened yourself around as a matter of fact novel posts to talk about. In fact, It’s simply like starting a fresh post – ! thrillingso

In my own case, I made a blunder when I made a big alter to my article specialized niche. I began by churning out a lot of posts on new.subjects

As you may know, Scribblinghaddown publish ideas on a bit of document or on my take note application on my telephone, I been disorganized. I finished up posting several articles in my fresh categories, and got writer’s block!

What I will did is have a brainstorm program where I would have a broad topic, split it downtheninto smaller share ideas.

Secondly, considering Facebook Groups along with other forums to questions individuals ask will key in discoveringbefresh articles.

In factfreshThe simplest way to develop , ideas would be to notice what other folks are asking. When you can come up with a remedy, VOILA… you’ve got a share that will be of curiosity to your readers.

Lastly, I should have taken most of these concepts and arranged a blog editorial calendar. Whether it’s on a calendar orroadmapan Excel sheet, a share and promotion keeps you on the right follow.

When you alter your site niche, take your period to gather your opinions and organize them. Analysis to build valuable article posts that folks as a matter of fact would want to view!

Asknowyou may , 9. Improve Your Pinterest Pins

We’ve discussed a journal palette and logo design transformation when you’re rebranding your site.

However one thing to take, into login is all those pins you’ve designed for your posts!

Whether you’ve producedpagea journal name modify or not really, you will probably desire to tweak your pins somewhat with at least the brand novel colour palette.

In the gathering that you used Canva and held all your pins on it, the procedure will probably be easier. In the occasion that you didn’t use Canva, you might have to scrap the aged pins and completely re-perform them from scratch.

As you may know, Anticipate this process taking time away from relaunch… which we reach continue!

SuggestionIt saved me hrs of creating fresh pins from scratch. : When I migrated blogs from my Suburban Tourist blog site to the one, I “re-worked” my older pins making little tweaks and adding my brand-novel branding.

PRO Suggestion: If you’re beginning a completely new Pinterest take into your newly re-branding journal page, obtainuser IDmy Pin It: A Blogger’s Guideline To Mastering Pinterest training course on how to take up a Pinterest business accounts from scratch. I talk about my tips about how I’ve been increasing my brand-novel Pinterest accounts – margaretbournemedia – and driving increasing levelstoof traffic my web site.

10. Announce Your Relaunch

in modern times You made a decision to transform your site niche and you’ve think of a great recent path.

Actually, You’ve began the process of rebranding your site and it’s half-way prepared to be relaunched.

Interestingly, Your readers could be already seeing some adjustments, like a fresh theme turning up and modifications to your social media marketing accounts.

It’s time and energy to tease your audience with huge news coming!

As you may know, Talk about it on your social media marketing accounts that you’re focusing on some exciting adjustments for the post.

Established the time you need to launch your freshly updated blog site and let your visitors know another to your internet site for that day.

Celebrate Your THE On Relaunch STATE Launch Date

On Your day, possess social media posts prepared with visuals and messaging.In fact, This may all be prepared beforehand to enable you to schedule the posts to venture out simultaneously.

Only a uncomplicated statement like, “I want to know what you imagine of the changes” will provide you with invaluable response. Ask for!input

Interestingly, An addedtoplace announce your site relaunch is from another perspective on your own Facebook groupings.

They’ll also offer you a little boost in visitors by checking out the brand novel site. It’s worth noting that Your community people are always ready to provide response if you want anything tweaked.

as it turns out One VERY LAST THING

Don’t overlook to build and refresh your e-mail!Be sure you update your Contact Me web page, contact forms as well as your email configurations.

As you may know, You almost certainly will also desire to update your e-mail on any partnered websiteswithsuch as for instance email marketing providers, plugins along other web tools.

ONCE YOUChange Your Journal Specialized niche And Rebrand

It will require time when you shift your site niche or rebrand. Aswell, it will as it turns out require some investment for a fresh URL, theme, and set-up. Nevertheless, it'll be worth it ultimately.

Create a blueprint, thinkmakeitems through and commence going step-by-step to your changes.

Ultimately, you’ll end up being happier withthethe effect than should you choose it haphazardly and on fly.

If it looks like a rebrand isn’t worthwhile, it may be time and energy to start a new blog page from scratch. Indeed, from another perspective That is fine too! Ultimately, if it works for the’post niche, it s an excellent move!

QUESTION: Perhaps you have thought of rebranding your site? What was the largest issue that makes you wish to change your site niche?